The Indian OOH display space is 95% static at present with the outdoor billboard segment remaining almost entirely static for a number of reasons. Most Indian customers seem to be under the impression that static print signage, which doesn’t involve fixed assets, is more affordable. Such assessments are based on short term analysis, which fails to account for the substantial loss of using static print signage in the medium and long terms. The other pertinent reason for the near total absence of digital OOH displays in India is the high cost of such signage systems, most of which had to be imported.

Ösel – the only Indian manufacturer of digital LED signage systems

Ösel, an associate company of Innovative Infratech Solutions, is the only Indian company with a state-of-the-art production unit in Greater Noida, UP. It is bringing a positive change in the digital LED signage display market in the country with world class products at reasonable cost. Ösel manufactures the full range of hardware and components for OOH as well as indoor digital LED signage systems at its production plant. In this way, Ösel has eliminated the need to rely on expensive and unreliable imports that inflates the cost of such digital signage products in India.

Why digital LED signage will rule the Indian OOH display market in India

When the cost of digital LED signage display units are rationalized and the customers have a range of world-class products to choose from, the OOH and indoor signage display solutions will begin to gain demand. The reasons are easy to see as it offers –

• Display of multiple messages on multiple screens across multiple locations with options to customize and set preferences
• Hardware and components made from tough aviation alloy are durable even in the harshest environment
• Lightweight cabinet, which makes moving, installing and dismantling of the signage screen very easy
• Excellent viewing experiences with brilliant picture quality due to high contrast ratio and wide viewing angle
• Massive revenue potential as messages of multiple brands can be displayed multiple times across multiple locations.

Today, OOH display site owners and contractors increasingly realize the massive advantages of dynamic digital LED signage display systems over static print signage. Ösel is at the forefront of the Indian digital LED supply chain with a highly advanced domestic production capability. This makes it a truly valuable ‘Make in India’ company that is helping the nation save precious foreign exchange with reduced imports. At the same time, Ösel is also adding to domestic manufacturing capacity which will help the Indian digital signage industry gain substantially.